AT&T Signs with IP-PRIME for International Programming

SES AMERICOM and AT&T announced an agreement to supply AT&T U-verse TV with international programming via SES AMERICOM's IP-PRIME® platform. SES AMERICOM will also provide international programming for AT&T broadband and wireless platforms.

"The United States' ethnic population is a fast-growing and dynamic sector. By securing additional international programming from IP-PRIME, we are reaffirming our commitment to meeting the diverse needs and interests of our growing subscriber base," said Rob Thun, AT&T senior vice president of programming. "The AT&T U-verse Internet Protocol platform allows us to deliver unparalleled consumer choice, and through agreements such as that with IP- PRIME, we can capitalize on these advantages to provide our customers with the best international programming across all three screens."

"Providing AT&T U-verse TV with international programming reflects the extensive relationships and agreements we have with leading programmers throughout Europe, Asia, Latin America and the rest of the world, and this is a great example of IP-PRIME's advantage in being part of the SES global family," said Bill Squadron, president of SES AMERICOM's IP-PRIME division.

IP-PRIME receives and encodes video from any source, formats the content and distributes it to any media platform. The process takes place at IP- PRIME's super headend facility in Vernon Valley, N.J., where content is encoded into the MPEG-4 video standard used in IP to optimize the picture quality of each program while requiring only half the bandwidth of programs in the older MPEG-2 standard. Programs are then uplinked to the IP-PRIME satellites, which in turn will deliver the content to AT&T video superhub offices for distribution to AT&T U-verse customers.


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