Telenor Selects Ruckus for IPTV Distribution

Ruckus Wireless today announced that it has been selected by Telenor to supply Smart Wi-Fi 802.11g systems for the wireless distribution of its popular Internet Protocol Television (IPTV) service, offered to subscriber homes throughout Sweden through the wholly owned subsidiary Bredbandsbolaget.

Under the agreement, Ruckus Wireless is supplying Telenor with its award-winning MediaFlex 802.11g Smart Wi-Fi systems. The Ruckus MediaFlex systems are being made available to consumers in Sweden through Telenor retail outlets, and can be easily self-installed by subscribers.

Ruckus-patented Smart Wi-Fi technology was selected by Telenor to reduce installation costs, speed subscriber acquisition and give customers greater freedom and flexibility over the installation and distribution of its IPTV service within the home.

"The Ruckus Smart Wi-Fi system lets us return control of the digital television experience back into the hands of the customer, where it should be," said Marcus Nylén, CEO of Bredbandsbolaget, Sweden's second largest fixed ISP. "With Smart Wi-Fi from Ruckus Wireless we are in a position to better service our subscribers by effectively eliminating cumbersome and costly wiring while giving them the freedom to put TVs anywhere in the home, and move them around as they see fit."

Bredbandsbolaget is a leading provider of broadband services in Sweden with over 450,000 broadband customers. The company operates an all-IP network providing customers with LAN access of up to 100 mbit/s and DSL access up to 24 mbit/s. It provides a wide range of digital media services such as video on demand, IPTV, music downloads, virtual storage, security services, gaming services and much more. Bredbandsbolaget's fast growing IPTV service delivers consumers a rich menu of scheduled programming and Pay TV services using standard MPEG-2 technology.

Telenor currently offers a wide-range of standard definition IPTV channels, each with a data rate of approximately 3.5 mbit/s. A single Ruckus MediaFlex system can support five or more MPEG-4 standard definition multicast IPTV streams simultaneously being transmitted to different TVs within the home. The Ruckus MediaFlex 802.11g system will also support two HD (MPEG-4) IPTV streams concurrently.

The Ruckus Wireless system is the world's first and only Wi-Fi system specifically developed to reliably transmit IP-based streaming digital video over standard 802.11 technology. The Ruckus Smart Wi-Fi system has now been adopted by over 122 broadband operators and service providers around the world.


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