Global Survey Confirms Smart Home Services Key to New Revenue Opportunities for Broadband Operators
Broadbandtrends recently conducted a global service provider survey of telecommunications operators regarding their plans to offer Smart Home and Premium IT Support services. Many service providers are looking to offer new services that leverage their broadband infrastructure to drive new revenues and increase customer loyalty.
Key findings of the survey include the following:
The overwhelming driver for deployment of Smart Home Services is the new revenue opportunity, followed closely by customer retention
Home Automation and self-monitored Home Security Services are the most widely deployed Smart Home Services
Key Challenges for both Smart Home Services and Premium IT Support Services include Marketing & Selling , Vendor/Partner Selection, Customer Support and the Uncertainty of the Business Opportunity
The sweet-spot for Smart Home Services monthly fees is $20-$30USD (15 EUR to 23 EUR)
An overwhelming percentage of respondents plan to offer broad support for their Premium IT Support service, rather than limiting it to devices and services they sell
Operators are more likely to partner for Smart Home Services than Premium IT Support Services
“In many regions broadband penetration is reaching a saturation level, where new subscriber growth will be limited, notes Teresa Mastrangelo, principal analyst with Broadbandtrends. “As such, broadband operators are increasingly looking towards “smart services” – such as home security, home automation, and energy management, as well as expanded support services as new revenue streams.”
Broadbandtrends’ Smart Home Services/Premium IT Support Services Deployment Strategies survey analyzes results from interviews with incumbent and competitive operators about their plans to offer Smart Home Services and Premium IT Support Services.
Broadbandtrends interviewed via telephone, in-person and on-line, 67 service providers during September and October 2013, regarding their plans to offer Smart Home Services and Premium IT Support Services. The respondents, from all major regions (North America, CALA, EMEA and Asia Pacific), represent 25 percent of all deployed fixed broadband lines at the end of 2Q13 and were either the primary decision maker or had strong influence in the planning and deployment of Smart Home Services or Premium IT Support services.
Participants provided input on a range of areas including timing of deployments; types of services offered, key drivers for deployment; key challenges; type of business model implemented, monthly pricing of services; support service demarcation point, type of customer support provided and the success of their service deployment. We compared data between those currently offering these services to those planning to offer to understand how views change after implementation.
For additional information or to purchase the report, please visit http://www.broadbandtrends.com/2013_reports